Mavening

Slowly skype is unvealing it's strategies to make the big buck grinding on the first level. VAS and pay-per-call services will definetly appeal to certain online industries such as sex related, horospcope, social networking but also counseling and cunsulting services (tech support, legal advice, etc.). Interesting but not original. ether.com has launched the same idea earlier this year but I suppose size matters! http://share.skype.com/sites/en/2007/03/skype_prime_beta_feedback_than.html

Search king to pay $23 million for in-game advertising startup. By Ryan Olson (courtesy of http://www.redherring.com/Article.aspx?a=21323 ) Google has made a foray into in-game advertising for video games with an agreement to acquire Adscape Media for $23 million, sources familiar with the matter said Thursday. The move comes after news broke last month that the Internet advertising giant was in the final stages of buying the startup, a deal that could give Google an entry point into a new advertising category. But sources familiar with the in-game ad business said an Adscape acquisition gives Google little beyond a few potentially interesting patents. While market conditions could change rapidly, don't expect the Internet giant to announce big in-game ad deals with publishers like Electronic Arts anytime soon. “There is a whole world of difference between the form of advertising done by Google and Madison Avenue,” one source familiar with the in-game ad business said, comparing Go...