I found this thought to be very intreaguing and stimulating hence i decided to see if i could find some more mavens out there to help me understand a little more about things I don't know much about. The tipping point - Malcom Gladwell Gladwell identifies three types of people who have the power to produce social epidemics: * Connectors: Those with wide social circles. They are the "hubs" of the human social network and responsible for the small world phenomenon. * Mavens are knowledgeable people. While most consumers wouldn't know if a product were priced above the market rate by, say, 10 percent, mavens would. Bloggers who detect false claims in the media could also be considered mavens. * Salesmen are charismatic people with powerful negotiation skills. They exert "soft" influence rather than forceful power. Their source of influence may be the tendency of others, subconsciously, to imitate them rather than techniques of conscious persuasion.
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