A '''maven''' (also ''mavin'' or ''mayvin'') is regarded by cohorts as a trusted expert in a particular field, and who seeks to pass his or her knowledge on to others.
==History==
The word comes from the [[Yiddish]] ''meyvn'' and [[Hebrew language|Hebrew]] ''mevin'' (מבֿין), with the same meaning, which in turn derives from the Hebrew ''binah'', meaning ''understanding''. It was first recorded in [[English language|English]] around 1952, and popularized in the 1960s by a series of commercials for [[Vita Herring]] created by [[Martin Solow]], featuring "The Beloved Herring Maven.."
Since the 1980s it has become more common since [[William Safire]] adepted it to describe himself ("the language maven"). The word is mainly confined to [[American English]], but had not yet appeared with the publication of the 1976 edition of Webster's Third New International Dictionary.
In [[network theory]] and [[sociology]], a maven is someone who has a disproportionate influence on other members of the network. The role of mavens in propagating knowledge and preferences has been established in various domains, from politics to social trends.
==Usage==
[[Malcolm Gladwell]] used it in his book ''[[The Tipping Point (book)|The Tipping Point]]'' (Little Brown, 2000) to describe those who are intense gatherers of information and impressions, and so are often the first to pick up on new or nascent trends. The popularity of the work of Safire and Gladwell has made the word particularly widely used in their particular contexts. Gladwell also suggests that mavens may act most effectively when in collaboration with [[connectors]] - i.e.: those charismatic people who have wide network of casual acquaintances by whom they are trusted, often a network that crosses many social boundaries and groups. Connectors can thus easily and widely distribute the advice or insight of a maven.
In ''The Tipping Point'', Gladwell described a "maven trap" as a method of obtaining information from mavens. In the book he gave the example of the toll-free telephone number on the back of a bar of [[Ivory (soap)|Ivory soap]], which one could call with questions or comments about the product. Gladwell's opinion is that only those who are passionate or knowledgeable about soap would bother to call and that this is a method by which the company could inexpensively glean valuable information about their market.
In ''[[The Human Fabric(book)|The Human Fabric]]'' (Aviri, 2004), [[Bijoy Goswami]] uses the term to describe one of three core energies in people, organizations and society.
Some have identified the maven not just as a [[Jew]]ish word, but as a Jewish concept. One site on Jewish language states, "A maven is an expert, and it's something that every Jew thinks he is on every subject that exists." [http://members.tripod.com/talk_jewish/id19_m.htm#machen_a_tzimmis] {{Verify credibility}} Jewish [[radio talk show]] host [[Barry Farber]] would often say, "I am the world's foremost expert on my own opinion". This highlights the fact that a maven being self-appointed, following his advice is an act of faith.
==History==
The word comes from the [[Yiddish]] ''meyvn'' and [[Hebrew language|Hebrew]] ''mevin'' (מבֿין), with the same meaning, which in turn derives from the Hebrew ''binah'', meaning ''understanding''. It was first recorded in [[English language|English]] around 1952, and popularized in the 1960s by a series of commercials for [[Vita Herring]] created by [[Martin Solow]], featuring "The Beloved Herring Maven.."
Since the 1980s it has become more common since [[William Safire]] adepted it to describe himself ("the language maven"). The word is mainly confined to [[American English]], but had not yet appeared with the publication of the 1976 edition of Webster's Third New International Dictionary.
In [[network theory]] and [[sociology]], a maven is someone who has a disproportionate influence on other members of the network. The role of mavens in propagating knowledge and preferences has been established in various domains, from politics to social trends.
==Usage==
[[Malcolm Gladwell]] used it in his book ''[[The Tipping Point (book)|The Tipping Point]]'' (Little Brown, 2000) to describe those who are intense gatherers of information and impressions, and so are often the first to pick up on new or nascent trends. The popularity of the work of Safire and Gladwell has made the word particularly widely used in their particular contexts. Gladwell also suggests that mavens may act most effectively when in collaboration with [[connectors]] - i.e.: those charismatic people who have wide network of casual acquaintances by whom they are trusted, often a network that crosses many social boundaries and groups. Connectors can thus easily and widely distribute the advice or insight of a maven.
In ''The Tipping Point'', Gladwell described a "maven trap" as a method of obtaining information from mavens. In the book he gave the example of the toll-free telephone number on the back of a bar of [[Ivory (soap)|Ivory soap]], which one could call with questions or comments about the product. Gladwell's opinion is that only those who are passionate or knowledgeable about soap would bother to call and that this is a method by which the company could inexpensively glean valuable information about their market.
In ''[[The Human Fabric(book)|The Human Fabric]]'' (Aviri, 2004), [[Bijoy Goswami]] uses the term to describe one of three core energies in people, organizations and society.
Some have identified the maven not just as a [[Jew]]ish word, but as a Jewish concept. One site on Jewish language states, "A maven is an expert, and it's something that every Jew thinks he is on every subject that exists." [http://members.tripod.com/talk_jewish/id19_m.htm#machen_a_tzimmis] {{Verify credibility}} Jewish [[radio talk show]] host [[Barry Farber]] would often say, "I am the world's foremost expert on my own opinion". This highlights the fact that a maven being self-appointed, following his advice is an act of faith.
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