Mavening

Let's talk about the web and it's trade

Tuesday, 30 October 2007

REBUBBLE - Initial Load

Bought the following stocks:

Apple
Google
Amazon
Ebay
Adobe
Microsoft
IACI
ININ
Yahoo

Let's see what's next

The UPandDowns - Lets Trade for Fun

I recently started a new "virtual" investment group on TheUpDown.com called REBUBBLE - Only Internet Stocks

It's a fun site. Trade for fun without risking your money. I thought it could be a good opportunity to keep track of all the things happening in the online business, playing with trade info and at the same time have some fun simulating some real life situation.

Try it's good fun. Sign up and join the group and start discussing on some tips and hints on interesting internet stocks.

Tuesday, 13 March 2007

Skype goes for prime

Slowly skype is unvealing it's strategies to make the big buck grinding on the first level. VAS and pay-per-call services will definetly appeal to certain online industries such as sex related, horospcope, social networking but also counseling and cunsulting services (tech support, legal advice, etc.). Interesting but not original. ether.com has launched the same idea earlier this year but I suppose size matters!

http://share.skype.com/sites/en/2007/03/skype_prime_beta_feedback_than.html

Google Agrees to Buy Adscape

Search king to pay $23 million for in-game advertising startup.

By Ryan Olson (courtesy of http://www.redherring.com/Article.aspx?a=21323 )

Google has made a foray into in-game advertising for video games with an agreement to acquire Adscape Media for $23 million, sources familiar with the matter said Thursday.

The move comes after news broke last month that the Internet advertising giant was in the final stages of buying the startup, a deal that could give Google an entry point into a new advertising category.

But sources familiar with the in-game ad business said an Adscape acquisition gives Google little beyond a few potentially interesting patents. While market conditions could change rapidly, don't expect the Internet giant to announce big in-game ad deals with publishers like Electronic Arts anytime soon.

“There is a whole world of difference between the form of advertising done by Google and Madison Avenue,” one source familiar with the in-game ad business said, comparing Google's familiar text-based ads to the rich media used in videogames. “While everyone appreciates the dollars Google can throw around, when it comes to [in-game ad] experience they just don’t have it.”

Friday, 9 March 2007

The tipping point - Malcom Gladwell

I found this thought to be very intreaguing and stimulating hence i decided to see if i could find some more mavens out there to help me understand a little more about things I don't know much about.

The tipping point - Malcom Gladwell

Gladwell identifies three types of people who have the power to produce social epidemics:

* Connectors: Those with wide social circles. They are the "hubs" of the human social network and responsible for the small world phenomenon.

* Mavens are knowledgeable people. While most consumers wouldn't know if a product were priced above the market rate by, say, 10 percent, mavens would. Bloggers who detect false claims in the media could also be considered mavens.

* Salesmen are charismatic people with powerful negotiation skills. They exert "soft" influence rather than forceful power. Their source of influence may be the tendency of others, subconsciously, to imitate them rather than techniques of conscious persuasion.

Mavening means sharing information

A '''maven''' (also ''mavin'' or ''mayvin'') is regarded by cohorts as a trusted expert in a particular field, and who seeks to pass his or her knowledge on to others.

==History==

The word comes from the [[Yiddish]] ''meyvn'' and [[Hebrew language|Hebrew]] ''mevin'' (מבֿין), with the same meaning, which in turn derives from the Hebrew ''binah'', meaning ''understanding''. It was first recorded in [[English language|English]] around 1952, and popularized in the 1960s by a series of commercials for [[Vita Herring]] created by [[Martin Solow]], featuring "The Beloved Herring Maven.."

Since the 1980s it has become more common since [[William Safire]] adepted it to describe himself ("the language maven"). The word is mainly confined to [[American English]], but had not yet appeared with the publication of the 1976 edition of Webster's Third New International Dictionary.

In [[network theory]] and [[sociology]], a maven is someone who has a disproportionate influence on other members of the network. The role of mavens in propagating knowledge and preferences has been established in various domains, from politics to social trends.

==Usage==

[[Malcolm Gladwell]] used it in his book ''[[The Tipping Point (book)|The Tipping Point]]'' (Little Brown, 2000) to describe those who are intense gatherers of information and impressions, and so are often the first to pick up on new or nascent trends. The popularity of the work of Safire and Gladwell has made the word particularly widely used in their particular contexts. Gladwell also suggests that mavens may act most effectively when in collaboration with [[connectors]] - i.e.: those charismatic people who have wide network of casual acquaintances by whom they are trusted, often a network that crosses many social boundaries and groups. Connectors can thus easily and widely distribute the advice or insight of a maven.

In ''The Tipping Point'', Gladwell described a "maven trap" as a method of obtaining information from mavens. In the book he gave the example of the toll-free telephone number on the back of a bar of [[Ivory (soap)|Ivory soap]], which one could call with questions or comments about the product. Gladwell's opinion is that only those who are passionate or knowledgeable about soap would bother to call and that this is a method by which the company could inexpensively glean valuable information about their market.

In ''[[The Human Fabric(book)|The Human Fabric]]'' (Aviri, 2004), [[Bijoy Goswami]] uses the term to describe one of three core energies in people, organizations and society.

Some have identified the maven not just as a [[Jew]]ish word, but as a Jewish concept. One site on Jewish language states, "A maven is an expert, and it's something that every Jew thinks he is on every subject that exists." [http://members.tripod.com/talk_jewish/id19_m.htm#machen_a_tzimmis] {{Verify credibility}} Jewish [[radio talk show]] host [[Barry Farber]] would often say, "I am the world's foremost expert on my own opinion". This highlights the fact that a maven being self-appointed, following his advice is an act of faith.